The scale of the mobile medical market in 2015 can increase to 4.5 billion
According to Yubo Zhiye Market Research Center, mobile medical care is hot, and the market size can increase to 4.5 billion yuan in 2015. According to the report, with the development of mobile Internet and the advancement of wearable smart devices and big data technology, mobile medical has entered an explosive development stage. It is expected that the domestic mobile medical market will increase to 4.5 billion yuan in 2015.
According to the report, as of November 26, 2014, Dr. Chun Yu has accumulated more than 32.1 million cumulative downloads of a comprehensive health-type APP, ranking first in the mobile medical health APP; quickly asking doctors to download 22.45 million times. Ranked second; the third place in medicine, the download volume was 9.61 million times, less than half of the second place. At present, the APPs accepted by the public are mainly comprehensive, drug information and health care. The content of more professional core medical services is still lacking. It is obvious that the development of mobile medical field in this direction remains to be overcome. At present, mobile medical profitability is still dominated by its peripheral services. Among them, corporate brand promotion packaging accounts for 38.9% of profit, channel investment accounts for 26.7%, and medical and health products account for 23.6%.
According to the China Mobile Medical Industry Supply and Demand Forecast and Investment Potential Research Advisory Report released by the China Report Hall, users at this stage are more concerned about the availability of some easy-to-operate and low-risk health care information, but with the development of mobile medical care, disease diagnosis and medication It is recommended that more core medical services will receive more and more attention.
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