QuestMobile releases July health care industry data: Medical APP exceeds fitness app?

Recently, QuestMobile (Gold Mobile), a well-known mobile big data service provider in China, released the health care industry data for July 2016. According to QuestMobile data, Ping An’s O2O health management and medical service platform, Ping An’s doctor, is the leader in the field of health care. As of mid-August, it has achieved a solid position with 6 million DAU. Elantra Running, Skull and Keep are among the top three sports health apps.

1. Distribution of MAU and time series in health care sub-sectors

According to QuestMobile data, from the health and medical industry segmentation, since August last year, the sports health MAU has surged from 19.18 million to 57.2 million in July this year, except for the significant decline in home business in February this year to 35.61 million. Basically all the way up. In particular, after returning to work in March this year, I found that the Chinese New Year’s weight was ten pounds, and I was even more energetic. MAU once reached 52.79 million.

The MAU in the medical industry rose from 11.34 million in August last year to 45.28 million in July this year. It is worth noting that since May this year, the MAU of the industry has experienced a slight decline.

The MAU of the slimming industry is relatively stable. After all, the market volume is just like that. It basically fluctuates in three or four million. From August last year to July this year, the highest peak appeared in March. As for the reason. The above Mr.QM has already said.

Let’s take a look at the percentage of time slots in each segment. QuestMobile data shows that weight loss has a peak at 11 to 13 o'clock, accounting for 5.9%. It is not easy to see white-collar users sneak in the middle of noon. It is not easy to think about it.

Of course, whether it is exercise health, weight loss or medication, the overall peak is at 20 o'clock in the evening, and the proportion of sports health has reached 9.2%.

This is also a noteworthy change. After all, this point is the so-called "golden time" of TV stations. Advertising is much more expensive. When Mr.QM was a small children's shoe, how eager to read the news network Don't go, waiting for the next "Golden Time" TV series... Unfortunately, it has never been successful, and every time it is forcibly rushed back to the room...

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