Medical V Live believes this is the best way to cut into the doctor community
The medical V live broadcast is a doctor community that is mainly based on popular elements such as live video and barrage. The main mode is to establish a live broadcast station at various medical academic high points in the country, and invite large experts to the live broadcast station for academic live broadcast. Interact with experts from time to time, after the live broadcast, users can also conduct academic extension discussions with experts, and also can carry out more fragmented academic interactions with other peers. Wang Wei defined the medical V live broadcast (doctor's sink) as "medical YY+ know", which is a combination of product video live broadcast and problem-oriented features.
"In order to verify the mode and preemptive speed, we chose WeChat-based development in the early stage." Medical V live broadcast CEO Wang Wei introduced, "Doctors are the APP products that we launched in the verification mode and quickly accumulate users. The products have been in June. On the 21st, it was officially launched on the public beta.†The doctor community, which is based on the mobile live broadcast mode, is based on the re-examination of the characteristics of the domestic doctor group based on the medical V live broadcast (doctors) team.
"The communication of domestic doctors can be divided into three main categories: the exchange between big doctors and big doctors, the communication between big doctors and small doctors, and the communication between small doctors and small doctors. In fact, the communication between big doctors and big doctors is more about the line. The communication under the circle does not have Internet attributes at all; although there is a certain demand for small doctors and small doctors, there is a certain demand, but the conversion value is extremely low. The key point of domestic doctor exchange is to build communication between big doctors and small doctors. This is not only the core pain point of doctors' communication, but also the core foundation for future graded diagnosis and treatment." Wang Wei said.
However, there are many difficulties in this, such as how to create a community's content generation mechanism, how to make large doctors who do not have too many Internet habits settle in the platform, and how to let the more rigorous doctors break the hierarchy and cross-level interaction.
“We believe that mobile live broadcasting is a better way for doctors to cut into the community.†Wang Wei said, “First of all, mobile live broadcasts are in line with the habits of big doctors. Big doctors usually have teaching and teaching work, and they are talking about spreading personal academic brands. There is a need, inviting large experts to the platform to do mobile live broadcasts can let him settle in the platform in the most familiar way of experts; secondly, mobile live broadcast can establish a virtual teacher-student relationship, which is very helpful to help doctors and doctors break the hierarchy. , leapfrog communication."
When talking about the content generation mechanism of the doctor community, Wang Wei believes that PGC+UGC is the most feasible content generation mechanism for the domestic doctor community. Because according to Wang Wei’s judgment: “The vertical professional community is often only 1% content producers, 99% are content viewers.â€
Since the establishment of the medical V live broadcast in September last year, it has established live broadcast stations in 7 cities including Beijing, Shanghai, Guangzhou, Nanjing, Xi'an, Chongqing and Hangzhou, and has successively opened many nerve, heart, respiratory, digestive, medical and humanities. Live channel. Within 6 months of the launch, the medical V live broadcast platform has accumulated nearly 200,000 doctor users. Nowadays, 4 live broadcasts by well-known experts with a sub-higher title, the number of viewers per live broadcast is roughly 1,500, and the total number of clicks on the platform video has exceeded 1 million.
In addition to the promotion of general practitioners, Medical V Live (Doctor's Meeting) is also working hard to promote the BD of expert resources. Wang Wei introduced that at present, there are nearly 300 experts in the top 100 hospitals in the top 100 hospitals. In addition to the separate invitation, Medical V Live (Doctor's Meeting) has also reached a strategic cooperation with the corresponding specialist doctors' group. The established doctors' group includes the Big Island Doctor Group in the field of neuromedicine and Dr. Hartrim in the field of cardiology. Group, etc.
The two founding partners of Medical V Live (Doctor's) are both graduated from Boston University and have a strong background in the pharmaceutical industry. Founder Wang Siyang is from a private pharmaceutical holding group in Zhejiang, and co-founder and CEO Wang Hao is also from a medical family. The two founders have a very unique understanding of the domestic medical and medical market. In less than half a year, the company quickly completed the financing of a total of 10 million RMB for the Angel Wheel and Pre-A Wheel. The company is currently in the A round of financing.
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