Look at Apple's business layout in the medical field

In recent months, Apple has released a signal to do a big job in the medical community. The technology giant has recently recruited its medical team four times in high-profile recruitment, and has also established partnerships with a number of large medical institutions, including clinical trials with the Beth Israel Deaconess Medical Center, and collaboration with the Scripps Translational Science Institute in California. Medical plan. Capture Apple's recent trends in the medical arena and track the medical layout of the world's leading technology companies.

Apple Medical Layout Review

As early as last April, Apple teamed up with IBM, Johnson & Johnson and Medtronic to create the "Watson Health Cloud" super-cognitive computing platform to provide customized data analysis services for doctors. Provide secure cloud data for the HealthKit, ResearchKit, and CareKit platforms.

In August, Apple confirmed the acquisition of personal health record company Gliimpse. What the company does is to bring all the health data together on a compliant digital case platform, greatly improving the synergy of medical information . For Apple, which is trying to get HealthKit, ResearchKit and CareKit to build medical credentials, this acquisition is a perfect fit. Brian Eastwood, an analyst at the Chilmark Institute who studies consumer engagement and consumer-oriented healthcare models, said: "Apple just wants to have a ready-made ecosystem to collect personal health records."

In September, Apple Watch signed a large order with the American Antai Insurance Group. Aetna Insurance will use a considerable amount of money to purchase Apple Watch for some important large employers and individual customers; it will also be distributed to nearly 50,000 employees for free, improve the overall health of the company, and implement the company's medical reimbursement program.

Look at Apple's business layout in the medical field

Public health data is put into research

When you look closely at Apple's medical progress, you have to talk about three types of "Kit" data platforms. After analyzing the functions and implementation effects of each platform in detail, you can see that several high-intensity and complementary technologies that Apple wants to achieve. Medical service goals.

All "Kit" are data and application module tools for developers: First, HealthKit released with iOS 8 in 2014, representing the popularity of Apple's concept of universal health data interoperability, its built-in health data, nutritional intake and other health The relevant modules are the basis of the common health applications. Secondly, ResearchKit, which appeared in the spring of 2015, is based on HealthKit's data interoperability. It allows researchers to obtain a large amount of first-hand data for scientific research. The third is spring 2016. The CareKit that emerged at the conference was a one-to-one patient service framework built on the platform of the former two, patient-centered, doctors and patients sharing health data.

At the beginning, Apple’s cooperation with a number of medical institutions is reminiscent of the release of the MIT Technology Review in May last year: Apple is working with a number of US research institutions to develop applications, collect and organize users. DNA data. This is a research based on ResearchKit. First, users need to provide saliva samples, create genetic data and save them in ResearchKit's cloud computing platform. Hospitals and other researchers can connect to ResearchKit platform to obtain a large number of research samples, so that the first-hand data collection process No more difficult.

There are already many APPs developed by research institutions on the ResearchKit platform that have achieved a lot of results. For example, mPower, jointly launched by Rochester University and Saizhi Bio-Network, can judge the condition of Parkinson's disease through small tests, simple questions, and letting patients move hands and feet. So far, more than 10,000 people have participated. The largest clinical study of Parkinson's disease in history. From the perspective of influence, technology and resources, Apple is indeed the best choice for population health data research.

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