Forecasting the development trend of China's Internet medical industry in 2017-2021.
Industry development factors
First, favorable factors
(1) Policy support
The State Council's "National Health Care Service System Planning Outline (2015-2020)" clearly states that it is necessary to actively promote the development of mobile Internet and telemedicine services, and apply information technology to promote health information and smart medical services that benefit the entire population. The "Outline" proposes that it takes five years to complete the establishment of three major databases of electronic information records and electronic information updates for people who cover the whole country, and to realize the information sharing of medical services, medical insurance and public health services at all levels. Business collaboration. This has brought a broad opportunity for the Internet medical industry and opened the door to development.
On July 1, 2015, the "Guiding Opinions on Actively Promoting Internet + Actions" proposed to promote the new model of online medical care and promote the development of smart health care industry, which provided policy support for the development of the Internet + medical industry .
(2) Relieving medical difficulties
“Internet + medical†has changed the traditional way of life in which people can only go to the hospital to “see a doctorâ€. Through the network, people can listen to doctors' advice at any time, or get a variety of health-related information. Internet medical care not only saves the time and cost for patients to register, queue, or travel by, but also makes better use of high-quality medical resources to alleviate the shortage of quality medical resources and uneven distribution.
(3) Internet + medical care has achieved results in four major areas
In the field of medical services, more than 2,000 medical institutions nationwide have carried out services such as remote diagnosis and treatment; in the field of health management, efforts are being made to achieve inter-agency, cross-regional and cross-business connectivity of residents' health information; The provincial-level drug, bidding, and procurement information platforms have all been connected, and the basic medical insurance nationwide network and inter-provincial settlement are accelerating; in the health industry, in Jiangsu, Fujian, Nanjing, Changzhou, Fuzhou, and Xiamen. National pilot project for the construction of health medical big data centers and industrial parks.
Second, the unfavorable factors
(1) User habits need to be cultivated
According to the "37th Statistical Report on Internet Development in China" released by China Internet Network Information Center, as of December 2015, the number of Internet medical users in China was 152 million, accounting for 22.1% of Internet users. For other web applications, the use of Internet medical care still needs to be cultivated. Among them, the use rate of Internet medical services in the pre-diagnosis link is the highest--the total utilization rate of online medical care information inquiry, online appointment registration and online consultation and consultation is 25.3%; the utilization rate of medical e-commerce accounts for 4.6% of netizens. In the areas of chronic disease management, appointment medical examination, health care, etc., the usage rate is less than 1%.
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