Beauty products should be transformed to make older women more beautiful and confident
Release date: 2016-05-06
Beauty companies should focus on the attention of older women, who also want to make themselves look more beautiful and confident.
When companies sell beauty products, they should consider the current targeting of older women, so that they should use as little cosmetic as possible to look younger. Most people think that using cosmetics will make you look more beautiful and confident.
This is one of the findings of Dr. Carolyn Mair and Dr. Soljana Cili of the London College of Fashion. This week's research report will be held at the 2016 British Psychological Society in Nottingham.
More than 500 women (aged 40-89) received an online survey on the use of cosmetics to investigate how they view advertising for their age group and how they perceive the impact of advertising and advertising on self-worth.
The results of the survey showed that 62% of the participants made makeup every day, and only 3% of the participants felt younger after makeup. The vast majority (52%) of the participants felt good after makeup and some (28%) were more confident after makeup. And more than a third of people think that make-up will make them feel very bad when they look at the advertisements. Nearly half of them find makeup very annoying.
Carolyn said: "Middle-aged and elderly women feel that the media is not fully represented or does not represent the actual situation in reality, which will affect their confidence and hurt their self-esteem. They also do not like young people to modify pictures or change models by makeup as their The result of hard work."
“If advertisers can reconsider some of their marketing strategies, they can pay less attention to how to make women look younger, but focus on how more products can make them feel confident and beautiful. In addition, using old models will also Let these women feel the existence of self-worth and make them less neglected and more concerned in society."
Source: Bio Valley
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