BAT heat waves hit mobile medical people who died on the beach first?

In July this year, not only was it extremely hot, but it was also a heat wave in the mobile medical circle. The heat wave hit people, the first wave fell, who is it?

Big data analysis, search technology and medical technology Baidu sword refers to the three-layer strategic closed loop

Overall, the layout of BAT in mobile medical care: Baidu, which has been eagerly awaiting in the medical field, officially signed a medical synchronous registration service platform for medical reference, and successfully completed three strategic closed loops with big data analysis, search technology and medical technology. (Human and service closed loop, online and offline closed loop, product itself closed loop); Tencent in addition to investment and self-built layout (such as registered network, sugar doctor, clove garden, etc.), on the one hand, the public number + WeChat payment in the national hospital to build WeChat The wisdom system, on the other hand, is the "Medical Plus Social" brand that is good at playing the game. The medical intelligence hardware started from Jiu'an Medical, the funerical Prius and WeChat, mobile QQ to cooperate to provide user body data monitoring, sharing, etc. WeChat and QQ user diversion. Alibaba, which has always started with a large amount of online traffic, has been battling medical care with Ali Health and Future Hospital. It not only cooperates with medical and health service organizations, but also launches the Ali Health Cloud Hospital platform to realize online management of medical services. The plan is to build a one-stop eco-platform with “Future Hospital” and to establish a position as an e-commerce leader in the Tmall Medical Center.

"If you want to take it all, otherwise you don't want it." AT does not eat medical vertical subdivided cakes.

If the layout of the BAT medical business is detailed, it is basically based on investment and self-construction, and most of the business covered covers health management, medical business and pharmaceutical business. Interestingly, in the BAT project, in addition to the mother network of Tencent Investment and the self-built sugar doctor, Baidu and Ali are not eating the vertical segment of the medical vertical segment, so they should take it all, otherwise they will not. This is undoubtedly an early departure for many entrepreneurs who are looking forward to the mobile medical vertical segment of the BAT olive branch.

A user wants 200 yuan for the general A round following entrepreneurs who play!

Despite this, for vertical areas such as maternal and child, diabetes, chronic diseases, cancer, etc., the biggest expectation of these mobile medical entrepreneurs is to integrate resources on the offline line to form a complete closed loop. And often go offline, and eventually set up a special hospital or a combination with the hospital system. In addition to the risk of capital breakage in the middle, plus the mobile medical treatment began to enter the dripping fast money-selling users of the Warring States period, you can't play without a certain capital, you can't play it, you are destined to never play with you. It is understood that last year, the almond doctor registered to download the lottery to send iPhone6, the average fishing a doctor user about 130 yuan (including the cost of pushing). Xingshulin, which is mainly for doctors, has recently done a fairly good registration online event. According to market personnel, the average user spends only 24 yuan, which is the lowest in the entrepreneurial world. Recently, "Baidu doctor" is more arrogant, and all registered public hospital doctors will serve 200 yuan. Therefore, the cost of a user of this online activity known as viral marketing is as high as nearly 30-60 yuan, plus the cost of pushing the ground 150-300 yuan, which is the general angel wheel and the A round enterprise play!

Buying users with money often "really change the feelings".

Even if these mobile medical companies that get users are often "really sentimental", doctors face so many people who come to visit every day, they have 5-6 apps, and they are not interested in downloading them one by one. Even if you download earn points or earn bonuses, you will wait until you push away. Not to mention that many vertical subdivision products that run away from the market speed often adopt guerrilla warfare, which is “speak first, then talk about later”. For example, a company that has only been in business for less than a year has announced that it will be an offline clinic. Up and down closed loop. It’s not that they love to be “children of sheep”, but they don’t “put sheep”, they are ready to squeeze into the beach and die.

In the winter of 2015, entrepreneurs are afraid that they will not be able to get enough money to make early financing.

If 2014 is the first year of mobile medical care, the degree of industry boom is the highest in six years, regardless of transaction volume or transaction amount. That winter of 2015 may come early. As far as the overall financing in the first half of the year is concerned, although the financing event is twice that of 2014, the financing amount has decreased by 11.8% compared with 2014. Therefore, many entrepreneurs who have already reached the B round or more in the industry are expected to re-enter next year. Financing, I am afraid that the situation is getting worse and worse, and I will start the financing operation early in the second half of this year. In addition, each medical Internet is facing the BAT package in various businesses, and the ecosystem is gradually being constructed. If you can survive for a long time, no one can guarantee it.

20-40% of mobile medical industry will die in the second half of 2015

Under the heat wave, when the families are still gathering in the medical periphery without much value, it is expected that 20-40% of the industry will be killed on the beach in the second half of this year and the first half of next year, especially in the same industry. Functional mode plagiarism (such as diabetes chronic disease management up to 50 kinds of apps) bear the brunt. Moreover, it is expected that BAT will invest in another city. Some mobile medical clubs will choose to enter the BAT front line and get huge funds and resources to attract attention. By then, the industry will have a more concentrated and stronger jungle ecology.

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