Telemedicine expansion promotes industrial chain restructuring
With the expansion of telemedicine in the United States, new changes have taken place around the industry chain that has been asked about clinics. The entire chain can be roughly divided into front-end technology, mid-end communication, and back-end services.
The technical field of the front end involves both hardware and software. Hardware, remote medical care so that the geographical limitations reduced. As long as you set up a telemedicine kiosk with the necessary food calls, electronic transmission, printing and other functions, you can accept the service. For example, the Xerox strategy of the traditional industry has invested in a healthSpot, a company specializing in telemedicine kiosks. In the future, the kiosks will be placed in pharmacies, emergency rooms and other places. In the future, such kiosks may also enter the company, making it easier for employers to provide employees with tools for daily medical services.
Telemedicine will also drive the development of payment support classes and delivery support software. The future of telemedicine may be covered by more and more commercial insurance, and the splitting of electronic bills is very important. The telemedicine platform may face members from different insurance companies, and the reimbursement ratio and rules may be different, so the requirements and difficulty of splitting the bills will become larger in the future. The demand for transmission will also increase, the rapid transmission of electronic reports, the integration of patient information and electronic medical records, which are necessary to support the development of telemedicine. It may be easier when the number of people is small, but the number and frequency of services will increase in the future. For quick integration of data, letting doctors quickly understand that patients will become one of the competition points.
At the mid-end, telemedicine brings communication and evaluation needs. The benefits of telemedicine are that it makes it easier to communicate with patients and doctors, and a variety of complementary tools come into being. In the age of online medical treatment, comments and exchanges remain shared between patients and patients. Doctors lack the motivation to communicate with patients on the Internet, because this does not bring them more income. Although patients are willing to read some comments on doctors, there are geographical limitations. Most doctors and hospitals can be selected by most patients. Unless it is a complicated disease, patients do not have much motivation and need to read. Comments on the doctor.
Telemedicine has changed this situation. The doctor has one more access to the patient. If the payer is willing to pay the bill, the doctor will directly increase the income. And patients have more choices, you can choose a doctor who has not met, but is recognized by everyone. So the doctor's review site is on the rise. In the United States, the doctor's review website has made great progress. The top three are Healthgrades, RateMDs and Vitals, which are currently receiving huge investments. The patient's choice through the doctor's evaluation can change the situation of passive selection before, and also help the doctor to compete and improve the ability of medical services.
The back end is the hardest to do and the longest investment time. It is undeniable that telemedicine is limited, and it is more suitable for chronic diseases with small illnesses and stable periods. Therefore, the landing services for these two are mainly general practitioners and drug management. But this is quite mature in the United States, and the strong back-end service capability is the main reason why US telemedicine can be quickly rolled out. At this end, the United States does not need much innovation. Therefore, in the United States, telemedicine mainly drives front-end and mid-end services.
However, for China, the back-end negotiation is the most difficult, and it is also the main reason for seriously restricting the front-end and mid-end development. The essence of telemedicine is medical care, and the core of medical care is service. When the service cannot be guaranteed, any innovation based on it will be greatly restricted. Therefore, in order to develop telemedicine in China, it is necessary to innovate the offline services at the back end. This is the most difficult part, but it is also the most powerful weight to ensure its competitiveness.
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