Spectrum water health treatment device is suspected of false publicity

"Shang Shan Ruo Shui, Xing Ren Romance", this is a sentence on the official website of Guangdong Junfeng Spectrum Co., Ltd. (hereinafter referred to as Junfeng Spectrum). In the hall of the headquarters of Junfeng Spectrum Company, the company's vision of Junfeng Spectrum is “sticking to the cause of family health services and improving the quality of life and life of people.”

After 25 years of development, this company started to sell spectrum products to all parts of the country. As of the end of May last year, it had opened 269 self-operated stores and 163 franchise stores.

Now, it is sprinting A-share listings, part of the funds raised, and will build 113 stores. If the listing is successful, it will become a true "spectral first stock."

Its customers are mainly elderly people. According to its publicity, its spectrum series products can assist in the treatment or treatment of various diseases such as oral ulcers, pharyngitis, osteoarthritis, eczema, and even coronary heart disease, hypertension, and cerebral thrombosis. The common use of products, such as diabetes, and multiple diseases have all proposed the corresponding use of products.

At least for now, this is a good business. Its close to 80% gross profit margin may make most of the listed companies a shame. The data disclosed in the prospectus is that the company's operating cost in 2014 was 120 million yuan, and the corresponding operating margin was 450 million yuan. The latter is four times closer to the former.

Some old people regard the advent of these products as the gospel, while others shouted to be deceived. In the search for "Junfeng Spectrum" on the Internet, some people praised it as "health", and the user recovered from a patient with amnesia cerebral hemorrhage sequelae to a normal person. Some blame their "big liar", "the family has been deeply affected, Junfeng is fiercer than the tiger." These posts are each one, no matter what.

However, after nearly a month of investigation, the reporter of "Daily Economic News" found that there was an inconsistency between the content of its product promotion and the content approved by the regulatory authorities. Just last year, the company was sentenced by the court to refund the purchase price and indemnity due to fraud in the sales process. And it claims that the spectrum of water that is effective against many diseases is also referred to as concept hype.

Now, in the stores of Junfeng Spectrum all over the country, the old people are still consulting to buy these products. For the elderly, it is the greatest blessing to be able to buy health. But can these products really carry the expectations of the old people?

The appearance of an ordinary drinking fountain, but the function is quite mysterious: ordinary water goes in, without adding any other pharmaceutical ingredients, it becomes a drinking water with "health and auxiliary treatment".

The above equipment was launched by Guangdong Junfeng Spectrum Co., Ltd. (hereinafter referred to as Junfeng Spectrum), and its name is “Spectrum Water Health Treatment Instrument”.

According to the data, Junfeng Spectrum was established in 1995 and has grown into one of the well-known home physiotherapy and health care equipment providers in China. It is preparing to enter the A-share market and be listed on the Shenzhen Stock Exchange.

In addition to the spectrum water meter, Junfeng Spectrum also launched spectrum products such as therapeutic health care equipment and therapeutic health care room. Together with the spectrum water meter, Junfeng Spectrum is collectively referred to as “external drinking and external lighting” products, and claims to have health care and disease. Auxiliary treatment.

It is worth noting that, previously, Junfeng Spectrum Beijing Company was accused of litigation by consumers for false propaganda. In November last year, Beijing No. 1 Intermediate People's Court made a second-instance judgment on one of the disputes, and found that Junfeng Spectrum Beijing Company constituted a false Propaganda, fraud, and demanded to pay consumers 139,600 yuan.

On March 4, the reporter visited Junfeng Frequency Direct Store and found that a salesperson directly publicized Junfeng Spectrum products to treat a variety of diseases. In addition, the in-store brochure also lists the products used for diseases such as cardiovascular and cerebrovascular diseases, nervous system diseases, and gout.

Salesperson: "Quasi" font size, effective

Drinking water can cure diseases, in addition to adjuvant treatment of oral ulcers, pharyngitis, etc., but also dissolve the body stones? Can high blood pressure, diabetes, cerebral thrombosis and other conditions be treated with infrared spectrum? A series of products such as spectrum water therapy health care instrument and spectrum health therapy instrument launched by Junfeng Spectrum have attracted many consumers, especially the elderly consumers.

The elderly are not happy, but their family is not happy. "Quality should be no problem, but it should be as effective as no publicity. At that time, I said that the spectrum room, cancer patients will be fine." (Personal name) told the reporter of "Daily Economic News".

On March 4th, the reporter of "Daily Economic News" saw one of the Fengfeng spectrum products - the spectrum water meter in the Chifeng spectrum Guangzhou Chigang store as a consumer. From the appearance, it is not different from the ordinary water dispenser. Big. According to the salesperson, the method of using the spectrum water meter is the same as that of the ordinary water dispenser, but the function is very different. “There is a filter layer on the top, activated carbon filter, and the lower part is the spectrum.”

The so-called "spectrum", according to the brochure of Junfeng Spectrum, its function is to make ordinary drinking water into the Fengfeng spectrum water through the action of a specific spectrum field, which changes the physical and chemical properties of the original drinking water, and can quickly enter after drinking. It penetrates into the tissues of various organs in the body and interacts with it to achieve the effects of health care and adjuvant therapy.

As recorded in the above-mentioned propaganda manual, the reporter of “Daily Economic News” found in the State Food and Drug Administration that this Junfeng spectrum water treatment and health care instrument, which is known as “quasi”, has health care and auxiliary treatment effects. No direct therapeutic effect.

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