reMED2015: Ten big public opinion roads + medical

In the "reMED2015 Reconstruction Medical Ecology Summit Forum", in addition to the release of "reMED2015 China Internet Medical Development Report (Second Edition)", more than 60 medical field leaders shared their views at the meeting. The guests started from their respective fields to interpret the impact of Internet + medical care on the original system and their own response. The author has sorted out the main points of the speeches of ten of the guests.

Ai Kang Guobin Zhang Ligang: Capital re-favors the free mode, Internet + medical development is at the time

Elken is one of the earliest explorers in O2O. Aikang was founded in 2004. At that time, because there was no business model in Internet medical treatment, Aikang was forced to go offline to become Aikang Guobin. In fiscal year 2014, Ikang Guobin made more than RMB1.7 billion in income in the medical examination industry. It accounts for 13.6% of the market. In 2014, Aikang began to return to the platform company from the traditional medical examination company. In Zhang Ligang's view, the opportunities for mobile Internet mainly come from two aspects. One is that today's capital market once again supports the free model, and the other is that hospitals that originally had scarce resources have become weak after experiencing various contradictions between doctors and patients. group. Based on these two points, Internet + medical care is expected to change the entire medical industry .

Registered network Zhang Xiaochun: Internet + promote the efficiency of medical services

Zhang Xiaochun said that the registration network will divide the treatment service into four parts, namely, finding the right doctor, hanging the number, getting a good doctor, and seeing the disease. Registered networks have been involved in all four aspects in the past four years of practice. The difference is that the previous focus is on hanging the number and being a good doctor. The focus now is to find a doctor and look good. In the past four and a half years, the registered network has provided a total of 200 million Chinese people to visit the clinic, and each person saved an average of 1 to 1.5 hours. At present, the connection between the registered network and the hospital has covered 24 provinces and is deeply connected with 1,500 hospitals. In terms of grading diagnosis and treatment, the registered network promotes the grading diagnosis and treatment process by cooperating with the provincial and municipal health planning committees and implementing team medical treatment.

Li Tiantian Li Tiantian: trapped in the system, mobile medical can not move

Real mobile health care, overcoming institutional costs is a very important part. But it is very difficult to implement. Li Tiantian said that instead of being trapped in a traditional system, it is better to jump out of his own clinic. The Lilac Garden has three main goals in the clinic. First, standardize medical information . This is a very important job. Because the medical behavior and quality control standards must have a set of specifications during the clinic, the lilac garden hopes to find out the standards and procedures suitable for the clinic information. Second, doctor education and patient education. Third, actively link the pre- and post-diagnosis links, and connect with the chronic disease management company and the wearable device company on the market, and continue the data of the pre-diagnosis of the mobile phone, especially the post-diagnosis data.

Xing Shulin Zhang Yusheng: The medical system is shifting from “centralization” to “decentralization”

Zhang Yusheng, the founder of Xinglin, believes that there is a big gap between China and the United States in terms of the number of doctors per doctor, the average quality of doctors and the efficiency of work. The medical environment in China is also changing. The previously centralized hospital-centered medical system is shifting to “decentralization”. Xinglin is striving to become a powerful tool for doctors to improve their work efficiency in the era of “decentralization”. The apricot forest is mainly used to help doctors realize a convenient and quick consultation loop through the application of “medical record folder”. In the medical record folder, the system can identify the medical records and voices uploaded by the doctor and do simple processing, which greatly saves the time for the doctor to manually record and search for medical records, and improves the doctor's medical efficiency.

Ci Ming medical examination Han Xiaohong: Mobile medical services can serve the wider population!

Ci Ming began to do health checkups in 2002 and is a pioneer in China's health checkup industry. In the past, the main thing that Ci Ming did was to establish a health management hospital for high-end people. Although the value is high, it depends on the doctor and is reproducible. Now Ciming wants to use the means of mobile medical care to serve the wider population. Han Xiaohong said that the various theories of mobile medical care talked by people on the Internet are those that Ci Ming has experienced and seriously thought in the past 13 years. Ci Ming has passed the stage of speaking theory. Now it is about the real business model and the real solution. When the reporter asked Ci Ming as a traditional company to transform O2O, Han Xiaohong said: Ci Ming is O2O, there is no challenge!

壹药网Chen Hua: Capital helps pharmaceutical e-commerce to develop

In the past year, medical e-commerce has had too many problems. Prices, competitions, complaints, losses, turnovers, policy stagnation and other news are endless. Some media asked Chen Hua, when is the drug network profitable? Chen Hua can only answer, and does not consider making money in three years. But is the medical e-commerce really so bleak? Chen Hua said that in the past year, he saw the rapid development of pharmaceutical e-commerce under the help of capital. Changes in consumers' shopping habits have also become a major benefit for the development of pharmaceutical e-commerce. Taking Peony Network as an example, the proportion of wireless sales has increased from the initial 5% to the current 52%. From January to June, it increased by 400% year-on-year. According to this development speed, at the end of the year, Shaoyao.com is expected to rank in the top 40 to the top 50 among the chain of Chinese pharmacies.

Haihong Health Shangguan Yongqiang: The medical industry must go at the front of the policy

Haihong Health was listed in 1992. In 2000, it was involved in the drug collection and collection of new medical reforms. In 2009, the new medical reform recovered the rights of third parties to collect drugs. Haihong also pursues transformation and promotes PBM business in China. Shangguan Yongqiang believes that the medical industry is greatly affected by the policy, and the company needs to take advantage of the trend and stay at the front of the policy. At present, Haihong's main business is to rely on the advantages of the original medical insurance field to do commercial insurance. Realize through a variety of methods such as health management. Although the medical insurance is difficult to achieve, but still spend energy to do it, one is to accumulate a large number of user data, the second is to accumulate the behavior data of the back-end doctors, and form a certain binding force on the hospital.

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