Mobile medical field spoilers appear to bring a new pattern
Recently, the annual meeting of the International Medical Electronics and Personal Health Management Industry Expo was held in Shenzhen. Yu Wenxin, chief analyst of Haitong Securities Pharmaceuticals, revealed at the meeting that with the emergence of a large number of spoilers in the mobile medical field, including Internet giants BAT, Google, operators, Apple, and Samsung, although the industry has advanced, the emergence of giants, It also brings a new competitive landscape to the entire industry.
Yu Wenxin revealed that "the most profitable company in the future must be the best company in the industry chain!" Yu Wenxin said that cross-border cooperation is the best business model in the future. For example, in the case of eye health, the product is a positive partnership with the education and gaming industry.
Cao Yang, general manager of Shenzhen Dimeitai Digital Medicine, revealed that in 2015, the “Portable Health Management†industry will be formed. In the next five years, the market capacity of the industry will reach 200,000-20 million users, worth 2 billion to 10 billion yuan. In 10 years, it can reach 50 million to 100 million users, with a value of 100 billion yuan/year.
“There are three types of people who need health management: social elites, senior managers, and scientific research personnel. These people are conservatively estimated to be between 5 million and 10 million people; the number of serious heart patients is about 100 million; the majority of employees, enterprises Buying health management for employees will become a trend, and this market will be more than 100 million people," Cao Yang said.
For the future situation of Internet medical care, Yu Wenxin said that there will be two modes in the future: light mode and heavy mode. Whether the light mode can be standardized becomes the key, and the heavy mode needs to solve the problem that the investment recovery cycle is long and who can pay!
å° "light" å° "heavy", blood glucose executives Ouyang Jun revealed that the "light consultation mode" product features for non-rigid diseases, no data, light adhesion. For patients, the frequency of use is low, they have no dependence on doctors, and they have low trust in software. For doctors, there is no patient data, and the academic value is low and relatively random. While the “re-diagnosis model†of A PP provides in-depth services for patients with chronic conditions, doctors use fragmentation time to serve patients deeply. "In the future, all specialists and patients will have a serious vertical relationship!" Ouyang Jun said. The A PP of the “re-diagnosis mode†makes the medical consultation more vertical and efficient; it can be solved with one click in the appointment registration, medical consultation, and data viewing. For the hospital, the resources can be scientifically arranged to reduce the operational pressure; For patients, it can reduce the time and cost of medical treatment; for doctors, it can enhance the sense of self-worth and reduce the contradiction between doctors and patients.
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