"Internet + medical" winds and clouds are hard to see a doctor

This year's National Conference, Premier Li Keqiang first proposed the "Internet +" action plan in the "Government Work Report." The integration with the Internet cross-border is considered to be an important development trend of many traditional industries. From "Internet + Finance" to "Internet + Education", it is strongly sought after by funds, and it has also spawned an investment enthusiasm. The "Internet + medical " field is also booming. The BAT Big Three have laid out the Internet medical field. With the influx of capital from various sources, "Internet + Medical" is considered to subvert the traditional medical model and is likely to become the next step in medical reform.

"Internet + medical" sword refers to difficult to see a doctor

In 2014, Internet medical treatment showed a blowout trend. Industry insiders predicted that “mobile health will exceed the market scale of one trillion yuan in 20 years.” Under such a big environment, the profit-seeking capital market will certainly not miss the wave of medical care. . According to the statistics of the Arterial Network Internet Medical Research Institute, in 2014, “the Internet Medical Angel Wheel Financing 30, the financing amount was US$9,969,100; the A round of financing was 48, the financing amount was 199,937,800 USD; the B round of financing was 10, and the financing amount was US$1,402,500. 10 rounds of C round financing, financing amount of 68.833 million US dollars."

In such a hot market, Internet health companies such as Ali Health, Chun Yu Doctor, Registered Network, Lilac Garden, and Meiyu have already begun to deploy and try to change the traditional medical health model. Since 2014, Internet companies have set off a boom in investing in mobile healthcare . Last year, Alibaba launched the "Future Hospital" program. Through the acquisition of CITIC 21st Century, it has the only drug electronic regulatory code system in the country and a huge database of drug circulation. Chunyu Mobile completed a $50 million financing, and Clove Park received a $70 million investment from Tencent, and a registered network received $100 million in financing. At present, there are more than 2,000 App products developed in the market for hospitals.

Entering 2015, market competition is heating up. Recently, some people in the medical industry have revealed that Baidu Direct will arrange “online medical search for medicine” and direct it to offline pharmacies. The move is considered to be "a signal to declare war directly on Ali's health." The reporter learned that Ali Health began to distribute medicine O2O in December last year, and wanted to use the Ali Health App to create a new prescription drug purchase method. At present, Ali's health-signed pharmacies cover more than 200 cities, and these pharmacies cover more than 500 million people.

Behind the rapid rise of Internet healthcare is China's controversial medical environment. As everyone knows, "difficult to see a doctor" is the first question that the people think of when they refer to medical treatment. The uneven distribution of medical resources leads to the top three hospitals "can not get in, the hard to find one", and the community hospitals "unwilling to go, no one is asking for a diagnosis" Dysentery is hard to eliminate.

Internet medical care is precisely considered to be a major driving force for solving the problems of the domestic medical system. On March 30 this year, the General Office of the State Council officially issued the Notice on Printing and Distributing the Outline of the National Medical and Health Service System (2015-2020), emphasizing the need to use information technology as the main indicator to build a graded diagnosis and treatment model. The importance of medical information construction.

Zhang Rui, founder of Chunyu doctor, said: "Under the impact of Internet medical care, the relationship between doctors and patients, distribution mechanism, etc. will change, which will promote the change of the whole industry. The hospital is the physical center, health information center and commercial center of modern medical care. With the development of family medicine and precision medicine, the vertical functions inherent in many hospitals will gradually be divested. In the future, stylized, fragmented and networked hospitals will make the hospital center system no longer exist, just like the media industry is currently taking place. The change is the same."

Industry professionals predict that medical institutions, mobile operators, medical device manufacturers, terminal manufacturers, software solution providers, etc. will actively participate in the reform and innovation of medical models through the Internet. In the future, with the help of mobile phones, computers and other Internet terminals, the public will go to the hospital to see a doctor, register, and pay. There is no longer a need for queuing, and even “seeking medical advice” directly at home has become a reality.

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