How do the famous doctors create an Internet-platform surgical medical association and divide the Chinese surgical surgery trillion-level market?

Since the establishment of the company, the project of the famous doctor has always been the darling of capital. Not only is the financing speed fast, but the financing amount is not low. In 2016, after the famous doctors completed the B round of financing of 150 million yuan, the valuation reached 1.5 billion yuan.

Established in 2014, the famous doctor is a professional mobile medical operation platform. It is headquartered in Shanghai and now has branches in Beijing, Hangzhou, Tianjin, Guangzhou, Nanjing, Jinan and Chengdu. The platform brings together high-quality medical resources and idle bed resources at home and abroad. It aims to help the majority of patients with surgical needs to make appointments with well-known experts in the first time, and to mobilize idle bed resources, optimize allocation, help patients to be admitted to the hospital in time, and help patients solve problems. The practical need for "good health, good health".

“Last year, we were very low-key, concentrating on polishing products and business, and achieved breakeven in the first quarter of this year.” Su Shu, founder and CEO of the famous doctor, participated in the National Engineering Laboratory of Internet Medical Systems and Applications, Zhejiang University on June 9. This is the case of the "New Structure - 2018 Primary Care Innovation Practice Summit" jointly sponsored by the Shao Yifu Hospital affiliated to the Medical College, the Internet Medical Health Industry Alliance, and the Arterial Network.

Su Shu, founder and CEO of the famous doctor

The conference was held in Hangzhou City, and it was divided into six professional forums, gathering more than 1,000 top experts in the medical industry , scholars and industry talents and investors, and received more than 30 industry media attention.

So what products did the famous doctors polish in the year? How's the effect? To this end, the arterial network interviewed Su Shu, hoping to listen to him telling the story of the famous doctor's master knife experience.

Targeting the pains of primary hospitals, patients and experts, and creating a graded diagnosis and treatment system

This year, the national policy encourages the development of Internet medical care, builds a close medical association, liberalizes multiple practice, accelerates the breakthrough of medical resources, and promotes the establishment of a graded diagnosis and treatment system.

With the new medical reforms promoted by the government, the superposition of innovative technologies and capital potential, China's primary health care system is undergoing profound and far-reaching changes. The new system reform will inevitably bring about the deconstruction and reshaping of China's primary medical industry. Grassroots medical care is bound to become the flow of medical care in the future. The upgrading and transition of its industry follows the initial plate tectonics, evolution, distribution, and structural combination to form new Industrial form.

At the same time, the pain points of primary medical hospitals, patients and doctors have gradually become more prominent. For example, the basic medical care capacity of hospitals is limited, it is difficult to retain local patients, hospital income is difficult to improve, patients are difficult to see, expensive to see, lack of access to quality medical resources, grassroots experts Faced with difficulties in branding, income, academics, and promotion.

It is precisely to look at these pain points and to enter the new traffic portal for future medical care. Enterprises are also empowering grassroots medical care from various aspects, some do informationization, some do platform, some focus on county hospitals, and some focus on rural markets. . Different business logics have evolved because of the different needs of medical institutions at all levels.

Take county-level hospitals, the principle of “county county governance, world security” is equally applicable in health and health systems. County hospitals cover a population of 900 million people across the country, which is the backbone of our national health and health service system, so improve county medical services. Competence is the key to improving China's health and health service system and building a graded diagnosis and treatment system.

In response to the call for national grading, "we are mainly targeting primary hospitals at the city and county levels." Su Shu told the arterial network. In June 2017, the business model of the famous doctors was upgraded to: work together with the top experts from Beishangguang, and carry out the first-class medical technology through the way of famous doctors, and effectively spread the high-quality medical resources to the vast cities and counties. At the first level, it has carried out strategic cooperation with nearly 1,000 primary hospitals, so that every doctor can be a good doctor.

Three main businesses to help promote the medical technology of city and county public hospitals

According to Su Shu, at present, the famous doctors have three main businesses:

The first is to build a compact specialist medical association. The famous doctors and the top experts from Beishangguang will carry out the first-class medical technology through the way of famous doctors. Effectively sinking high-quality medical resources to a broad city and county level, helping grassroots hospitals to comprehensively promote the medical level of primary hospitals by introducing expert resources, enhancing discipline competitiveness, optimizing online and offline operations, and improving the software and hardware strength of primary hospitals. The overall improvement has finally achieved the policy objectives of the National Medical Reform on “Don't go out of the county” and to achieve the opening of the surgical industry chain and the profit model.

The second is to build a mobile medical surgical platform, to provide safe and convenient multi-point practice services for experts, to enhance the doctor's sunshine income, and to empower doctors in academic research and other fields; for patients to seek medical treatment locally, to save medical expenses in different places.

The third is the self-operated day surgery center to establish a brand effect. The first day surgery center of the famous doctor has landed at Shanghai New Hongqiao International Medical Center. The park enjoys the same medical preferential policies of Hainan Boao. It can seamlessly connect overseas medical resources and realize the first trial of new drugs and vaccines. It is planned to open in October this year. In the future, models will be replicated in cities such as Xiong'an, Hainan, Boao, Guangzhou, and Chengdu.

Covering an area of ​​more than 1,000 acres, the park brings together the top hospitals at home and abroad, including Huashan Hospital, Shanghai Sixth Hospital Orthopaedic Branch, Shanghai Red House Obstetrics and Gynecology Hospital Branch, MD Anderson Cancer Hospital, and Cleveland Heart Specialist Hospital. At the same time, the top specialist hospitals in the field have a comprehensive building covering pharmacies, imaging centers, inspection and testing centers, etc. These seven hospitals can share the medical resources of the complex to create a true “shared medical care”.

For the grassroots county hospitals, Su Shu's plan is to help the hospital to build a compact specialist medical association. He believes that the fish is not as good as the fish, and the economic benefits are generated in the later period. The two sides are divided into the agreed proportions, so that the famous doctors can also get more income from them.

The specific approach is to match the company's famous doctors' resources according to the needs of departmental hospital construction, and provide support for equipment consumables and capital operations to effectively help the hospital improve its diagnosis and treatment capabilities. This is also the use of hospitals, primary hospital doctors and rural doctors to recommend patients, to achieve efficient access, and localized management.

For the mobile medical operation platform, on the one hand, it directly helps patients to make independent appointments of top-level expert resources at home and abroad, and cooperate with multi-point practice policies to achieve efficient resource matching; on the other hand, using big data, through platform business flow and comprehensive diseases provided by surgical patients Information and imaging materials form the most complete big data in vertical diseases, providing a continuous source of data for medical artificial intelligence research and development.

Has reached a close-type specialist cooperation with 50+ grassroots hospitals, plans to cooperate with 100 companies this year.

The standardization construction mode of the famous doctor's hospital department is unique in China. Through the unique “six pillars” service model, the “medical ability” and “operational ability” of the county hospitals are improved, so that the project forms a good input-output benefit and society. Benefits, and finally achieve the goal of “healthy disease out of the county” in the county medical reform, alleviating the problem of “difficult medical treatment and expensive medical treatment”.

On March 18, 2018, the famous doctor and the Huai Ning County People's Hospital of Anqing City, Anhui Province reached a strategic cooperation, and established Professor Zheng Zhi, Professor Fu Peiliang, Huaining Famous Medical Studio, and signed the Shanghai-Taiwan Close-On-Special Medical Association to establish an ophthalmology.

Su Shu, founder and CEO of the famous doctor , said that after the cooperation between the two parties, Huaining County People's Hospital became the only county hospital in Anhui Province with the ability to operate the posterior segment of the eye. During the cooperation period, Zheng Zhi, director of the First People's Hospital of Shanghai, and Prof. Fu Peiliang, professor of the Department of Orthopaedics of Shanghai Changzheng Hospital, regularly consulted at the Huaining County People's Hospital to provide various experts and operational support for the hospital.

Since then, the total income of the Department of Ophthalmology of Huaining County People's Hospital has increased by 3.5 times year-on-year, and the income of orthopedic departments has increased by 1.6 times.

Two months ago, the famous doctor also signed a cooperation with the Sixth People's Hospital of Qingdao (hereinafter referred to as “Qingdao Six Medicines”) for hepatobiliary surgery. The two sides aimed to build hepatobiliary surgery and form a disciplinary advantage.

Wang Mingmin, dean of the Sixth People's Hospital of Qingdao, said that Shandong Province, as a populous province and a strong economic province, has rapidly and efficiently promoted Shandong's medical reform, and has become a leader in the non-pilot provinces of the new medical reform nationwide. Qingdao relies on its important geographical location. It has become the top priority of Shandong medical reform, the development of health undertakings is strong, and the development of health undertakings is more complicated and urgent. The joint doctor of the famous doctor hopes to introduce high-quality medical resources into six doctors and introduce Qingdao to establish and improve the medical services of the six hepatobiliary and surgical operations, and establish a new mechanism for benign operation to meet the needs of patients seeking medical treatment locally.

Su Shu stressed that the famous doctors want to use the "main knife" and "casting knife" to closely combine the discipline construction of the six hepatobiliary surgery in Qingdao, on the one hand to integrate various resources such as "technology, talents", and at the same time give more to Qingdao Six Medicines. Young doctors offer opportunities to follow industry experts, senior doctors for surgical observation, training and case discussions. Through such an organic cycle and maximizing benefits, the construction of basic hospital disciplines will be promoted to benefit every patient in need.

Professor Zheng Yaxin from Shanghai Oriental Hepatobiliary Surgery Hospital, Professor Wu Liqun from Qingdao University Hospital, and Professor Zhao Zhiming from Beijing 301 Hospital will conduct diagnosis and treatment of hepatobiliary diseases in Qingdao Six Medicines, including radical hepatectomy, benign liver tumor resection, and laparoscopic microsurgery. Create gallbladder / bile duct surgery. At the same time as benefiting patients, we will teach people to fish, and carry out surgery for local doctors. Through on-site surgery, intraoperative guidance, difficult case discussion, academic lectures, scientific research cooperation, and remote consultation, etc., the level of hepatobiliary surgery in the six doctors will be promoted. Create a superior discipline to further benefit patients with liver and gallbladder diseases.

The official opening of the Hepatobiliary Surgery of the Sixth People's Hospital of Qingdao means that the hepatobiliary diseases of the people of the island city will no longer be an insurmountable gap. It will become a reality to enjoy the resources of the north-south doctors at the doorstep. The famous doctors will play a role in spreading, helping and bringing the local doctors. It will help the hospital doctors team to improve the ability of the diagnosis and treatment services, and let more patients benefit from the “grading diagnosis and treatment system”, pay less, look good, and benefit the island city. people.

"We integrate industry resources, such as insurance, medical equipment, financial leasing, etc.; while helping the city and county-level public hospitals to achieve rapid overtaking through six aspects: experts, operations, capital, public welfare, brand, and hardware." Su Shu said.

Up to now, the famous doctor has completed the operation in the 800+ primary hospital, and has cooperated with the 50+ dimethyl and above primary hospitals to achieve the surgical and surgical close medical association. The department covers all surgical operations, with the Yangtze River Delta and Beijing-Tianjin-Hebei The region is the center to radiate 20+ provinces to the whole country. This year, the goal is to closely cooperate with 100 grassroots hospitals. It is expected to reach 500 in three years and 1,000 in five years.

According to relevant data, in 2016, the number of inpatients in China reached 50.82 million, a year-on-year increase of 11.6%. The number of Chinese operations continued to increase, with a scale of over 50 million. By 2020, the scale of China's surgical related market will reach trillions. For example, the potential size of the surgical multi-point practice market is expected to reach 220 billion yuan, the potential cost of the surgical cost sharing market is expected to reach 240 billion yuan, and the medical device consumables market is expected to exceed 700 billion yuan in 2020.

Before the arrival of the new wave of dividends, I hope that these changes can be helped by the famous doctors to help them get the first-class cake.

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