Google really enters the medical industry: What technology layouts have been made in these years?

French pharmaceutical giant Sanofi announced last week that they will form a joint venture with Alps-based life sciences company Verily. The two sides each spent $250 million to develop tests and treatments for type 2 diabetes.

Verily was originally a medical technology team within Google. After Google was reorganized into Alphabet last year, it became an independent company and established a joint venture with Johnson & Johnson to develop surgical robots.

Just last month, Verily also established Galvani Bioelectronics, a joint venture with GlaxoSmithKline, one of the world's three largest pharmaceutical companies, to develop implantable micro-devices and drugs that can be treated by altering electrical signals between the nervous system and body tissues. A series of chronic diseases.

Google’s past medical-related news is often close to science fiction, such as contact lenses that monitor diabetes and new technologies that extend life. Similar new things can be seen in the research institutes of established technology companies like Microsoft, which are far from practical.

But these three joint ventures are not the same, each time by Google and the top pharmaceutical giants joint ventures hundreds of millions of dollars; each time, the shares of both parties are 5:5 or 4:6; each time, for the medical industry Markets - diabetes, neurological disease treatment and medical devices.

More than 90% of Google’s revenue comes from advertising technology giants, and it seems to really enter the medical industry.

In the beginning, Google’s level of medical care was similar to that of Baidu.

At the earliest, Google’s connection to the medical industry was the search advertising business. Advertising for medicines, insurance, and health products has been a major source of revenue for Google’s online advertising.

Like Baidu, Google’s medical ads have been filled with false information.

In 2003, Google received a survey question from three different committees in the US Congress because of online drug advertising issues. But like the reaction of the Baidu scandal, Google has set up some mechanisms, but fake medical ads have not disappeared.

Until 2009. The US Federal Bureau of Investigation (FBI) phishing law enforcement, found a fake drug dealer to go to Google to place false medical ads. Google Ad Sales has a dedicated customer service to teach him how to bypass Google's own filtering mechanism.

In the end, Google paid $500 million for this and acknowledged the issue of medical advertising. Since then, Google has redefined the rules for ad serving to review and clean up ads based on these specifications. The following year, Google removed 130 million false ads a year.

The Wall Street Journal's report on Google's medical advertising ticket

Now that you open the Google search for medical-related nouns, the search results will be clearly marked with an "Ad" (advertising) in the eye-catching place to remind the user that this is an advertisement. The highest recognition on the entire search page is the yellow bottom advertising logo. Within Google, there is a team of thousands of people dedicated to clearing offending ads.

The revenue generated by medical advertising has decreased, but the number of people who go to Google to search for medical related information has not decreased. According to Google's own statistics, in 2010 alone, 100 million people in the United States conducted 4.6 billion related searches.

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