Daily Yoga Li Zupeng: What is the Internet health field?
“For women, the most desirable fitness exercise in the future is a quiet fitness method like yoga.†In a small office in the Sigma building in Xi’an High-tech Zone, Li Zupeng, the CEO of Daily Yoga, introduced us to us.
Yoga, which originated in ancient India, is intended to enhance the consciousness and help humans to fully realize their potential. It is taking off with the rise of the global fitness boom. The New York Times had predicted that the United States had a population of 30 million yoga, accounting for about 10% of the nation's population, and its output value has reached 30 billion US dollars. After entering China in the 1980s, yoga also quickly gathered tens of millions of fans and practitioners. According to statistics, there were 50,000 listed yoga studios and 200,000 certified coaches in mainland China in 2013. And this data is still increasing at a rate of 15-25% per year.
Learner of the hegemony of three men's entrepreneurial dreams
Xue Ba Li Zupeng is a practicing yoga practitioner
Doctor of Computer Science and Technology, Zhengzhou University of Information Science and Technology, postdoctoral researcher of Institute of Computing Technology, Chinese Academy of Sciences, has participated in or presided over the completion of two national 863 program projects and one National Natural Science Foundation project, and obtained four patents from the National Patent Office. - Behind the dazzling academic qualifications, Xue Zu Li Zupeng is also a practicing yoga practitioner. During his post-doctoral studies at the Chinese Academy of Sciences, Li Zupeng became attached to yoga and also met with many resources including yoga studios and equipment providers, as well as professionals who specialize in yoga operations and promotion. All of this made Li Zupeng acutely aware that the yoga market is promising and has become a wedge for daily yoga.
Of course, like all entrepreneurial stories, no one can succeed casually, and they can't do it, but they may be able to take fewer detours.
In 2005, the mobile phone used by Li Zupeng, who was also a postdoctoral fellow in the Chinese Academy of Sciences, was a Nokia 7210 that was a mess at the time. Two years later, Li Zupeng’s small test knives broke out based on Saipan and the BlackBerry system. MemoryUp Pro, a Java-based system tool class, went live in June 2007 and topped the North American BlackBerry Payroll list in September. At that time, the BlackBerry occupied half of the smartphone, and in that year, the first generation iPhone was born.
Li Zupeng's younger brother Li Lepeng graduated from the Department of Polymer Science, School of Chemical Engineering, Xi'an Jiaotong University, and obtained a master's degree in Systems Engineering from Xi'an Jiaotong University School of Management and Engineering. He then studied at the University of Rensselaer Polytechnic in the United States and received his Ph.D. in Decision Sciences and Systems Engineering. . He is also a Registered Actuary in the United States, a Fellow of the American Institute of Actuaries, and a member of the American Academy of Management Science and Operations Research. Li Lepeng was also responsible for the overseas operations of MemoryUp Pro during the United States. The docking operators, their APP achieved an annual income of 500,000 US dollars, which also completed the experience and capital accumulation for the establishment of daily yoga in the future. Later, Li Lepeng became the daily yoga COO.
Wang Jing, CTO of Daily Yoga, obtained a bachelor's degree in computer science and technology from Xi'an University of Electronic Science and Technology, and also received a PMP project management expert certificate issued by PMI. With many years of IT technology background, he has extensive experience in banking, insurance, finance, government IT project planning, implementation and project management. Wang Jing, who worked at Foxconn and other companies, created a daily yoga in 2012 with the Li Zupeng brothers. Wang Jing is now responsible for leading the R&D team in product planning, design and implementation at Daily Yoga.
After the success of the APP in the North American market, the economic benefits are still second. The sense of accomplishment from the users' phone calls and emails has given the three students the idea of ​​starting a business, a decision that is not easy. In 2008, they embarked on the road to entrepreneurship. At that time, Android and iOS were just emerging, and most of the applications belonged to the Demo stage.
At the beginning of the venture, another way to judge the situation is to lock in yoga.
There is no shortage of yoga-loving sisters in the daily yoga team.
Of course, there is a way to learn from the school.
Hubei Li Zupeng chose Xi'an as a base for entrepreneurship. In his view, Xi'an has accumulated and not impetuous. Facts have proved that although it is not smooth sailing, Xi'an, which is full of colleges and universities, has indeed helped Li Zupong to complete the accumulation of talents at the beginning of the venture. Li Zupeng started recruiting talents and reserve teams from the most basic Android and iOS code, starting with software outsourcing, to maintain their entrepreneurial projects. However, the relatively conservative and occluded Xi'an also made Li Zupeng's entrepreneurship encounter difficulties.
In 2012, Li Zupeng’s team finally turned their attention to yoga. At the time of the interview, Li Zupeng also completely re-established the strategic plan for the creation of daily yoga to the arterial network.
With the maturity of the team, Li Zupeng’s startup company naturally hopes to find a breakthrough in the field of mobile Internet that has already been a star. In the end, through the daily yoga intervention in the field of mobile health, because of the personal interests mentioned above, the second is also a more important factor, which is due to market prospects.
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