Ctrip sees new opportunities in the market: early deployment of medical tourism

July 28th, a recent report said that the global medical tourism industry value has reached a staggering $ 439 billion, and is expected to grow by 25% year-on-year in the next decade. As China's leading OTA, Ctrip has long been concerned about the segment of medical tourism and has achieved good results in the market. “Meeting the needs of consumers is the consistent starting point of Ctrip.” Ctrip’s relevant person in charge said, “So we have been involved in this field very early. At the same time, we will seize the opportunity to better develop this market in the future. In the 'blue sea'. "The United States is most loved by high-end customers." In the first half of this year, the number of medical tourism products such as overseas medical examinations increased significantly, up more than five times compared with last year. Ctrip tourism statistics show.

Ctrip travel experts said: "The current online medical tourism products mainly include physical examination, health treatment, etc., and the products sold in more than 200 lines, the destination covers Japan, South Korea, the United States, Switzerland, Germany, India, Nepal, and Domestically, Yunnan, Hainan, Jiangsu and Zhejiang, etc. At present, the most popular destinations include Yunnan, Hainan, and Japan, the United States and other places outside the country. Ctrip tourism data also shows that medical tourism has strong seasonal characteristics, "physical examination The itinerary, the United States, Japan have more consultations and reservations. Especially in the United States, because the ten-year visa is open and the medical standards are advanced, the US medical examination is particularly popular among high-end guests." In fact, during the Spring Festival these two years, Ctrip Tourism found that in the theme tour, consumers who choose the theme of health therapy account for nearly 20%, and the Spring Festival brings parents to South Korea, Taiwan to make a hot spring, do individual inspection, a group The loyalty of parents is popular among middle and high-end consumers. The above travel experts also reminded that there are nearly 200 domestic and international health physiotherapy products on the Ctrip theme tour channel: “3 days and 2 nights in Tokyo, Japan, and custom screening for tumor screening”, “3 days and 4 days in Korea, 2 days before marriage, 2 people, romantic package” Highly subdivided themed tourism products, the minimum is only 2,000 yuan, the highest German live cell therapy high-end health tour 9 days price even more than 320,000 yuan. Continue to explore the potential opportunities in the market It is understood that as the forerunner in the market, Ctrip is the earliest OTA to smell the huge potential and business opportunities of medical tourism. From the mid-September 2015 on-line medical tourism related channels, began to cultivate and layout the medical tourism section.

Overall, Ctrip-related data shows that the proportion of medical tourism is very small, but in the later period, there is no lack of motivation to continue to grow. There are reports that the medical tourism market will surge to $3 trillion by 2025. This can also understand the future development of medical tourism services from one side. Renée-Marie Stephano, president of the American Medical Tourism Association, and Mark Fetscherin, associate professor of Rollins College, said in a joint statement that the boundaries of access to quality medical services have begun to collapse. The era of speculating the medical tourism industry as a "phenomenon" has passed. The VISA report provides a unique opportunity for investors seeking new entrepreneurial opportunities to make informed choices about patient travel destinations and promote patient travel." Industry insiders say that medical tourism is a combination of tourism and health services. A form of tourism, including physical examination, plastic surgery, genetic screening, post-operative rehabilitation, etc. “This model is relatively mature in foreign countries. In China, medical tourism is still a new industry, but the development momentum is rapid, one is very important. The reason is that the global outlook of the Chinese people is getting stronger and stronger, and the health investment is getting bigger and bigger." However, the person in charge of Ctrip Tourism also said that the current unit price of such products ranges from a few hundred yuan to several hundred thousand yuan. From the feedback of merchants and consultation telephone data, the preference of the guests to be interested in understanding is strong. Actually, little is known about the related products, and professional and meticulous pre-sales and after-sales services are required. The cultivation of the market has a long way to go. ”

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