Combine online and offline: look at the market challenges and trends of chronic disease management
Humanity Latitude Health held the "Challenge and Trends in Chronic Management" seminar on July 27 to analyze and discuss the models, challenges and possible future opportunities of chronic disease management. The conference also invited the service providers and payers in the industry to discuss how to further promote the development of the industry in the field of chronic disease management. Latitude Health shared some of our research on chronic disease management at the conference site. Our main views on the overall chronic disease management market can be summarized into several aspects.
1. Online and offline integration: It is difficult to manage chronic disease by simply completing it online. Online problems such as user compliance, treatment and exercise, and other chronic disease management cannot be ignored. The management of chronic diseases in the future is more likely to be a combination of online and offline, online as a tool for patient education, compliance, communication between the server and the patient, and assistance to offline services.
2, the server: Because chronic disease management is a detail, and requires long-term user tracking and education, the top three hospital specialists are not suitable to provide such services. Future professional health managers/coachers and general practitioners will be the mainstay of chronic disease management, and the time and process management required for chronic disease management means that professionals need time to invest, and general practitioners may need the support of nurses and professional coaches. Complete the chronic disease management service. However, the market requires longer user education practices and training of professionals to provide trusted services and to convince users of the capabilities of the service providers.
3, compliance challenges: Because chronic diseases are largely related to living habits, chronic disease management is largely a lifestyle change, and this is itself counter-human. The biggest challenge for the client is how to urge the user and increase compliance, so that chronic disease management can achieve results. The user's own wishes and awareness of health largely determine whether it is possible to comply with chronic disease management for a long time, and compliance means great human input and communication costs.
4. Channels: Our research shows that 50% of users hope that chronic disease management is not charged separately, but is attached to commercial insurance. It can be seen that the management of chronic disease in the future will be difficult for a user to support a market at its own expense, but it is necessary to find an entry that can bring a channel to large customers. This may include corporate employers, commercial insurance companies, medical examinations, basic medical institutions, and some hospitals that have a willingness to reform their services.
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